SEO
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Walmart is launching targeted in-store ads at its checkouts
The retailer is expanding its in-store ad offerings, with brands able to run campaigns across multiple formats simultaneously.
Link building in 2023: 10 ways to win or fail
Navigate the do's and don'ts of link building today. Maximize your website's potential with effective backlinking practices.
Straight from the source: Search Engine Land Awards judges reveal what makes an application award-worthy
Be specific, don't skip strategy, and stand out from the competition. Find out what the judges are looking for in your entry. Final deadline: September 1, 2023!
YouTube Shorts launches six new features to improve content creation
Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.
Google Chrome adds search suggestions, trending searches on mobile
Google has updated the mobile version of Chrome with four new search-related features you might find useful for content planning and research.
Google Search Generative Experience adds videos to AI-generated answers
Google also confirmed adding links to the AI-generated answers and continues to work to improve speed.
Schema usage up 4x among top ranking ecommerce sites
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.
How to create a link building strategy
Learn the elements of a "good strategy" and a method to map your situational analysis into a strategic link building framework.
How to optimize your free product listings in Google Shopping
Google Shopping's free product listings can boost your sales at no extra cost. Use these tips to make your listings more discoverable.
The best AI tools for global SEO expansion
Looking to expand your business internationally? Use AI to approach translation and localization from a functional and SEO perspective.
Meta to get consent before collecting data for targeted advertising in Europe
The changes, which could come into effect in October, may significantly impact the value of Meta's targeted advertising operations.
YouTube tests AI-generated summaries on search, watch pages
YouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
Why internal site search can be your competitive edge in enterprise SEO
Unlock the "why" behind the "what" and build a cleaner, smarter SEO approach that sets your enterprise website apart.
Google testing links directly in Search Generative Experience snapshot answers
Google's SGE's AI-generated answers have failed to cite sources. This test aims to correct that. Here's what it looks like.
How to build an SEO-forward culture in enterprise organizations
Learn ways to navigate the challenges of getting SEO buy-in and managing stakeholders in enterprise settings.
7 reports SEO and PPC can use to help each other succeed
Create powerful organic and paid search campaigns with intentional communication and data-sharing between your SEO and PPC teams.
Andi Search launches new semantic content engine
In its updated visual feed of search results, Andi is also putting a big priority on clearly citing sources.
Universal Analytics still processing data one month after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
How to create local content that builds trust and drives sales
Fuel your local SEO strategy with compelling content that builds authority, answers objections, and drives sales.
B2B keyword research: A comprehensive guide
Master a proven process for developing keyword targets that drive real leads, pipeline and revenue for any B2B website.
How to audit your YouTube channel for brand success
From understanding key metrics to auditing your channel, here's how to elevate your brand's visibility on YouTube.
New Google Merchant Center policy: AI-generated reviews are spam
In addition to its Automated Content policy, Google clarified its existing Merchant Center policies and enforcement behavior.
Google Search rolls out site name updates and workarounds
After much frustration over the new Sitenames feature in Google search, Google released some additional updates.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
Unleashing the potential of Google reviews for local SEO
Find out how to boost your business's credibility and influence local SEO rankings with authentic customer feedback.
5 leadership traps new SEO team managers should avoid
Shifting from SEO specialist to manager? Learn the keys to effective leadership, navigating common traps, and fostering a thriving SEO team.
OpenAI’s AI Text Classifier no longer available due to ‘low rate of accuracy’
The AI text detector, launched in January, was meant to evaluate whether text was generated using AI. It failed.
Bing Search and Bing Chat officially rolling out dark mode
A new "dark" setting will appear in your search settings under the "appearance" section.
How long SEO takes to work
Learn the average timeframe to see results from SEO and key factors that influence your SEO program's performance.
Naver, Korean search engine, now supports IndexNow
That makes four search engines that now support IndexNow; Bing, Yandex, Seznam, Naver.
SEO industry benchmark report
This overview of organic SEO traffic and SERP trends across industries includes an analysis of over 82,000 searches.
Information gain in SEO: What it is and why it matters
Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead.
How to 10x rankings in competitive spaces using the ‘beachhead principle’
Learn how this military-inspired strategy can help you prioritize keywords wisely and set the stage for long-term SEO success.
Bing Chat not yet available on Chrome or Safari browsers
Despite reports, not all Google Chrome and Safari users can access Microsoft Bing AI Chat. But it should be coming any day now.
How to optimize your content strategy for Google SERP features
Enhance your brand's presence with Google SERP features. Optimize for featured snippets, knowledge panels, rich results, and more.
Twitter is now brand X
Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
Google Performance Max now lets you create product collections
Google's new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
Google to fix link report in Search Console
After numerous reports of Google showing a fraction of the sites links, Google said it will fix an issue with the report.
What we can learn from past and present Google algorithm updates
Uncover the common threads between Google's past and present updates to understand the actions and content that Google values.