You can now sign up for Google Demand Gen campaigns, which will replace Discovery ads
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
Nicola Agius | Aug 15, 2023 at 2:09 pm ETThe company will now just pause ads in a few scenarios until Advertiser Identity Verification is completed.
Nicola Agius | Aug 15, 2023 at 12:01 pm ETThe platform has advised marketers to explore its other ad products.
Nicola Agius | Aug 15, 2023 at 10:03 am ETThose trialling the new tool are encouraged to provide feedback to help the machine learn.
Nicola Agius | Aug 14, 2023 at 3:58 pm ETThe search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
Nicola Agius | Aug 14, 2023 at 12:51 pm ETThe notification now serves as a warning to non-paying viewers about when the next advert will begin to play.
Nicola Agius | Aug 14, 2023 at 11:25 am ETShopping campaigns using eCPC will behave as though they are using Manual CPC bidding instead later this year.
Nicola Agius | Aug 14, 2023 at 10:13 am ETThe links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products.
Nicola Agius | Aug 11, 2023 at 2:04 pm ETCreators can include up to 14 links to external websites, social profiles, merch sites, and more, near the 'Subscribe' button on their channel.
Nicola Agius | Aug 11, 2023 at 12:27 pm ETThe changes were announced after X was criticised for failing to pay content creators on time earlier this month.
Nicola Agius | Aug 11, 2023 at 11:03 am ETIf you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
Nicola Agius | Aug 11, 2023 at 9:07 am ETThe updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
Nicola Agius | Aug 10, 2023 at 12:20 pm ETAds will be served from the moment a consumer opens the app to the second they are dropped off.
Nicola Agius | Aug 10, 2023 at 10:29 am ETSponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code.
Nicola Agius | Aug 10, 2023 at 9:29 am ETThe updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
Nicola Agius | Aug 9, 2023 at 3:25 pm ETThe new tools give marketers more say over ad placement.
Nicola Agius | Aug 9, 2023 at 1:33 pm ETThe search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
Nicola Agius | Aug 9, 2023 at 11:04 am ETThe improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
Nicola Agius | Aug 8, 2023 at 4:05 pm ETThe Elon Musk-owned platform hasn't said when content creators can expect their payouts after missing its own deadline.
Nicola Agius | Aug 8, 2023 at 10:19 am ETYelp bosses noted a significant change in behaviour amongst marketers after analysing the company's Q2 earnings for 2023.
Nicola Agius | Aug 8, 2023 at 9:21 am ETThreads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
Nicola Agius | Aug 8, 2023 at 6:50 am ETTargeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
Nicola Agius | Aug 7, 2023 at 3:57 pm ETProduct titles that fail to meet Google's criteria face being penalised with restricted visibility in the US.
Nicola Agius | Aug 7, 2023 at 11:00 am ETReport Filters now support the Match Types 'begins with', 'exactly matches' and 'regrex', giving you more control over your reporting.
Nicola Agius | Aug 7, 2023 at 9:03 am ETThe new RSA guide includes advice on how to write ads that perform well and the best ways to evaluate a campaign's performance.
Nicola Agius | Aug 4, 2023 at 11:25 am ETThe platform currently faces a nationwide ban in the US if it's found guilty of violating data privacy laws.
Nicola Agius | Aug 4, 2023 at 10:29 am ETAmazon's strong performance in the second quarter is another clear message that the slumping digital ad market is rebounding.
Nicola Agius | Aug 3, 2023 at 4:56 pm ETThe retailer is expanding its in-store ad offerings, with brands able to run campaigns across multiple formats simultaneously.
Nicola Agius | Aug 3, 2023 at 11:46 am ETRival travel company Expedia, which did opt into Google's property promotion ads, reported a record second quarter.
Nicola Agius | Aug 3, 2023 at 10:18 am ETThe new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
Nicola Agius | Aug 2, 2023 at 4:08 pm ETAudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first.
Nicola Agius | Aug 2, 2023 at 1:32 pm ETMarketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.
Nicola Agius | Aug 2, 2023 at 12:08 pm ETThe changes, which could come into effect in October, may significantly impact the value of Meta's targeted advertising operations.
Nicola Agius | Aug 1, 2023 at 3:46 pm ETGoogle's ads product liaison Ginny Marvin acknowledged the error and confirmed the issue will be addressed.
Nicola Agius | Aug 1, 2023 at 3:03 pm ETThe time-consuming task of manually adding code snippets to websites can now be done in a matter of minutes.
Nicola Agius | Aug 1, 2023 at 1:02 pm ETMarketers can use the new GA report to identify their most engaged and profitable audiences.
Nicola Agius | Aug 1, 2023 at 12:45 pm ETThe company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
Nicola Agius | Aug 1, 2023 at 12:14 pm ETAds on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics.
Nicola Agius | Aug 1, 2023 at 9:35 am ETThe new feature has been rolled out to help people earn a living through X, but the eligibility criteria is surprisingly high.
Nicola Agius | Jul 31, 2023 at 4:35 pm ETMoving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
Nicola Agius | Jul 31, 2023 at 1:23 pm ET