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You can now sign up for Google Demand Gen campaigns, which will replace Discovery ads
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
Microsoft gives unverified advertisers more time
The company will now just pause ads in a few scenarios until Advertiser Identity Verification is completed.
Google Search Generative Experience adds SGE while browsing
Paywalled content will not work with the new SGE while browsing feature. Google SGE also added definitions and color coding syntax.
X (Twitter) tells advertisers that promoted accounts are over
The platform has advised marketers to explore its other ad products.
How to get Universal Analytics-like insights in Google Analytics 4
GA4 requires you to think differently Russ Ketchum, product director of Google Analytics, believes that's a good thing.
6 reasons your GA4 reports aren’t adding up
Navigate Google Analytics 4 with insights on metric disparities, UI alterations, data thresholds, and more.
Google Merchant Center adds 3D model link [virtual_model_link] attribute
This attribute helps Google Merchant Center showcase your 3D and AR product images.
Google Ads launches new AI assistant but warns its content may be inaccurate
Those trialling the new tool are encouraged to provide feedback to help the machine learn.
Amazon tests AI-generated review highlights with U.S. mobile shoppers
The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.
Google issues refunds amid accusations it missold ads on third-party websites
The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
YouTube tests new anti-adblocker popup with countdown timer
The notification now serves as a warning to non-paying viewers about when the next advert will begin to play.
Google Ads to sunset Enhanced CPC on Shopping campaigns
Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding instead later this year.
YouTube enables linking between Shorts and long-form videos
The links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products.
YouTube creators can now include more external links on their channels
Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the 'Subscribe' button on their channel.
X (Twitter) lowers eligibility threshold for ads revenue sharing program
The changes were announced after X was criticised for failing to pay content creators on time earlier this month.
11 free tools for PPC campaign management
These tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime.
11 GA4 training courses to help confused marketers
If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
Tracking 20 years of search
Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023.
Google Ads account suspensions: What advertisers need to know
Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated.
Google Ads API version 14.1 rolls out
The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
New York Times: Don’t use our content to train AI systems
Many large language models are trained using website content without permission – and some brands are demanding compensation.
Google tests scan-to-call QR codes and extra images on sponsored ads
Sponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code.
YouTube launching New and Returning Viewers by Format report
The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
Google’s Performance Max Best Practices Guide gets major update
The updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
X (Twitter) unveils new features to boost control and safety for advertisers
The new tools give marketers more say over ad placement.
Google says all online content should be available for AI training unless publishers opt out
The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
Google Ads scripts usher in a new era with API access
Learn how Google Ads scripts and the new "mutate" function redefine campaign management and how to tap into the full potential of the Ads API.
Judge: No evidence Google harmed competitors by limiting search visibility
Anticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward.
Google Ads launches several new features ahead of holiday season
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
Google reduces the visibility of HowTo and FAQ rich results in search
You may see a drop in click through rates from Google Search if you are impacted.
From SERPs to CHERPs: Generative AI results need their own name
Introducing the CHERP, or chat experience results page. It's time to give a name to the output of today's generative AI experiences.
X (Twitter) fails to send ad revenue sharing payouts on time
The Elon Musk-owned platform hasn't said when content creators can expect their payouts after missing its own deadline.
How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
TikTok rolls out major Ads changes to meet EU regulations
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
Moz debuts new metric, Brand Authority, to measure brand strength
Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand's influence.
Google Merchant Center sending ‘inappropriate title’ warning
Product titles that fail to meet Google's criteria face being penalised with restricted visibility in the US.
Google Analytics 4 Reports get Match Types, including regex
Report Filters now support the Match Types 'begins with', 'exactly matches' and 'regrex', giving you more control over your reporting.
How ChatGPT can help you optimize your content for entities
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
How to remove sensitive client data from Google’s index
Uncover the critical search indexing issue many SEOs overlook, the accidental exposure of client data on Google, and what to do about it.