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Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax
The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
Information gain in SEO: What it is and why it matters
Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead.
Bing Chat not yet available on Chrome or Safari browsers
Despite reports, not all Google Chrome and Safari users can access Microsoft Bing AI Chat. But it should be coming any day now.
How to optimize your content strategy for Google SERP features
Enhance your brand's presence with Google SERP features. Optimize for featured snippets, knowledge panels, rich results, and more.
TikTok launches text posts
Brands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.
Twitter is now brand X
Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
GA4 custom report builder adds 33 ecommerce dimensions, metrics
You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
Google Performance Max now lets you create product collections
Google's new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
Google to fix link report in Search Console
After numerous reports of Google showing a fraction of the sites links, Google said it will fix an issue with the report.
What we can learn from past and present Google algorithm updates
Uncover the common threads between Google's past and present updates to understand the actions and content that Google values.
Google updates Misrepresentation policy with key information on building trust
There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
Why using AI to create YMYL experts is a REALLY bad idea
Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its detrimental impact to the SEO industry.
TikTok launches ads transparency library
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
Meta’s guidance on how to ‘integrate brands on Threads’
The private message provided Threads creators with content suggestions, engagement ideas and feature recommendations.
Microsoft Logo Extension rolls out globally in open beta
Displaying a brand's logo next to an ad can help its product to stand out from the competition, establish its identity and build trust.
Microsoft’s Performance Max is now in open beta
Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
Instagram updates Reels to simplify content creation
Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.
Google confirms related search operator is going away
The related search operator would show you sites related to the URL you asked about. Google said it hasn't worked well.
5 free SEO tools and plugins to try
Use these five handy and free tools and plugins for your SEO efforts to save time and become more efficient.
How to use Google Ads to get more donations for your nonprofit
Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals.
Meta rolls out multiple updates to enhance Facebook video experience
Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.
Kroger’s new self-service ad platform: What you need to know
The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
Visual Search now live in Bing Chat
You can now upload photos to Bing Chat and ask the AI search engine a question based on that images.
Looker Studio reporting: 6 do’s and don’ts for search marketers
A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
Daily Mail ‘set to sue’ Google over Bard copyright issues
Google is accused of illegally taking hundreds of thousands of the newspaper's articles to train its ChatGPT rival, Bard.
Tangential SEO: Using Google Bard to identify content ideas fast
Identify keywords your competitors aren't targeting, attract a wider audience and scale your content with generative AI.
Google fixes Google News indexing bug
This bug impacted the the traffic of may news publishers for a 3 week period.
5 Google Analytics 4 ‘flaws’ that you can use to your advantage
Many marketers believe GA4 falls short in many areas. But these perceived issues are actually positive improvements.
Threads is adding branded content tools to create paid promotion opportunities
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion
Amazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.
So, you started a company TikTok – now what?
With the right approach, you can expand your reach on TikTok with a lower investment than traditional search engines. Here's how.
Google expands Bard to more countries, more languages and adds new features
The new features include pin and rename conversations, export code to more places, share answers, use images for prompts, listen to answers and adjust responses.
Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
Twitter blocks links to Meta rival Threads
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.
Google’s Core Web Vitals INP issues email causing concern
Google Search Console sent out emails to site owners where their INP scores are not meeting the mark.
Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
Digital advertising checklist: Your essential guide to launching successful campaigns
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Microsoft rolls out AI-generated ad headlines and descriptions
Advertisers are expected to benefit from a string of new features from Microsoft, including IF functions and auto-generated assets.