How to get Universal Analytics-like insights in Google Analytics 4
GA4 requires you to think differently Russ Ketchum, product director of Google Analytics, believes that's a good thing.
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications.
15 Google Analytics 4 alternatives: Free and low-cost options
Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
Is Google Analytics 4 right for you? What you need to consider
GA4 is a new system to learn. This guide will help you determine whether it is the best analytics option for you.
Meta fined $1.3 billion by EU for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.