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You can now sign up for Google Demand Gen campaigns, which will replace Discovery ads
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
Microsoft gives unverified advertisers more time
The company will now just pause ads in a few scenarios until Advertiser Identity Verification is completed.
X (Twitter) tells advertisers that promoted accounts are over
The platform has advised marketers to explore its other ad products.
Google Ads launches new AI assistant but warns its content may be inaccurate
Those trialling the new tool are encouraged to provide feedback to help the machine learn.
Google issues refunds amid accusations it missold ads on third-party websites
The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
YouTube tests new anti-adblocker popup with countdown timer
The notification now serves as a warning to non-paying viewers about when the next advert will begin to play.
YouTube enables linking between Shorts and long-form videos
The links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products.
YouTube creators can now include more external links on their channels
Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the 'Subscribe' button on their channel.
X (Twitter) lowers eligibility threshold for ads revenue sharing program
The changes were announced after X was criticised for failing to pay content creators on time earlier this month.
Google Ads API version 14.1 rolls out
The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
Lyft starts serving ads on its app
Ads will be served from the moment a consumer opens the app to the second they are dropped off.
Google tests scan-to-call QR codes and extra images on sponsored ads
Sponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code.
Google’s Performance Max Best Practices Guide gets major update
The updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
X (Twitter) unveils new features to boost control and safety for advertisers
The new tools give marketers more say over ad placement.
Google says all online content should be available for AI training unless publishers opt out
The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
Google Ads launches several new features ahead of holiday season
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
X (Twitter) fails to send ad revenue sharing payouts on time
The Elon Musk-owned platform hasn't said when content creators can expect their payouts after missing its own deadline.
Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’
Yelp bosses noted a significant change in behaviour amongst marketers after analysing the company's Q2 earnings for 2023.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
TikTok rolls out major Ads changes to meet EU regulations
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
Google Merchant Center sending ‘inappropriate title’ warning
Product titles that fail to meet Google's criteria face being penalised with restricted visibility in the US.
Google releases Responsive Search Ads guide
The new RSA guide includes advice on how to write ads that perform well and the best ways to evaluate a campaign's performance.
TikTok pilots new ad-targeting tech that offers improved data security
The platform currently faces a nationwide ban in the US if it's found guilty of violating data privacy laws.
Trivago blames profit drop on opting out of new Google Ads product
Rival travel company Expedia, which did opt into Google's property promotion ads, reported a record second quarter.
8 new Google Analytics 4 features to enhance app measurement and performance
The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
Meta launches new AI tool that creates music using text prompts
AudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first.
YouTube Shorts launches six new features to improve content creation
Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.
Google fixing bug that shows 5 ads on top of SERPs
Google's ads product liaison Ginny Marvin acknowledged the error and confirmed the issue will be addressed.
Google Analytics launches new Audience report
Marketers can use the new GA report to identify their most engaged and profitable audiences.
Meta’s new chatbots set to improve targeted ad capabilities
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
X change makes ad labels ‘less noticeable’ after Twitter rebrand
Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics.
X launches creator ads revenue sharing program
The new feature has been rolled out to help people earn a living through X, but the eligibility criteria is surprisingly high.
Reminder – Google’s similar audiences are being removed
Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
Universal Analytics still processing data one month after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
Ad spend up across Google, Meta, Amazon, Walmart in Q2
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
Google Merchant Center adds customer support feature
Providing customer service information helps brands to build trust with shoppers, increasing the chances of them becoming loyal customers.
GA4 audiences can now be used with third-party segments in Ad Manager
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
X (Twitter) slashes video ad prices to lure back advertisers
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
Microsoft Ads pilots UET Insights dashboard with new traffic data
Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
Meta’s ad revenue up 12% in Q2, exceeding expectations
Daily users increase 5% year-on-year too to reach 2.06 billion.