Paid social
Search Engine Land is your source for paid social media marketing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Meta to sell Giphy, by order of UK competition watchdog
There is no word on when the sale will take effect, but Meta has agreed to sell the library in its entirety.
Sponsored White Papers & Webinars
The B2B Social Marketer’s Guide to Connected TV
Use the skills you already have to set up and succeed on the TV screen.
Meta rolls out Branded Content on Reels
Creators that comply with Meta's partner monetization policies will have access to create Branded Content in organic Reels.
3 TikTok LIVE features, updates, and policies
The new features will hopefully make the LIVE feature a safer place for creators, brands, and users.
Facebook has rolled out a new Pages experience
Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience.
LinkedIn matched audiences: How to get started
Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns.
TikTok releases Photo Mode and 7 new editing tools
The new editing and photo tools give creators more freedom over the content they post. But the updates aren't quite original.
Facebook offers new ways to customize your feed
Facebook is trying to give users a better experience by letting them have more control over the content shown in their feeds.
Twitter has created 2 new video features
The two new features put video at the forefront of how users engage with new and interesting content.
TikTok video descriptions now have a 2,200 character limit
TikTok tells users that adding longer descriptions makes them more likely to show in people's "For You" pages.
TikTok will start banning political campaign fundraising
A verified account, indicated by a blue checkmark, means the platform has confirmed the ownership of the account.
How Twitter uses Signals to help you discover more content, creators, and accounts
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong.
11 tips for using social to become an authority in your niche
Don't wait for Google to tell you to be helpful. Here's how to create authoritative "people-first" social media content for your brand.
Instagram is testing a “Gifts” monetization feature for creators
The new creator monetization tool could replace Meta's $1 Billion creator fund that's set to end this year.
YouTube is testing new search and engagement insights for Creator Studio
YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.
TikTok adds additional regional trend insights
The new tool helps advertisers plan and create campaigns around trends, interests, audiences and how they connect with brands.
Instagram is cutting back on its shopping features
Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video.
Google Business Profile guidelines updated to include products
Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items.
Instagram is testing 2 new ways to control your feed
With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users.
Twitter is testing a new “Tweet Tiles” display for publisher links
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
Twitter now has podcasts
Twitter introduced the new redesign yesterday as a way to give listeners more opportunities to connect with podcast creators.
Pinterest introduces hosted checkout for merchants
The new feature attempts to make the checkout process easier for merchants to convert shoppers by removing several steps.
TikTok announces three new shopping ad features
The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings.
Twitter launches Location Spotlight for all professional accounts
The new features lets local businesses display their address, hours and more information at the top of their Twitter profile.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
The Facebook live shopping feature is going away
Live shopping allowed brands to connect with buyers, but Facebook thinks there's more value in short-form videos and is shifting it's focus to Reels.
Twitter continues testing the edit button, allowing multimedia tweets
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
Webinar: Unlock the power of TikTok for your social strategy
Learn how to outperform your competitors.
New Instagram videos under 15 minutes will automatically become Reels
Instagram is pushing Reels by launching new tools to make creating and editing videos easier.
Does Reddit even have an ads policy?
According to Marketing Brew and a third-party tool called Pushshift, the answer is, maybe?
TikTok’s history of low Creator Fund payouts has some leaving the platform for good
Creators are becoming increasingly frustrated at the platform that supposedly pledged $1 billion in payouts, is shelling out mere pennies for video views.
Facebook Home tab to show more content recommendations
Facebook posts from friends, pages, groups will live in Feeds. Home will become a discovery engine, fueled by engagement and context.
New searchable Instagram map gives visibility to local businesses
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses.
Marketers investing big in influencer marketing
It’s a creators market out there and according to SproutSocial, it isn’t slowing down any time soon.
Instagram announces payments in chat
Sellers can send payment requests through the IG chat feature, allowing both parties to communicate and track orders.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
4 Facebook app strategies to reduce costs
Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience.
Pinterest is doubling down on Shopping by adding 4 new features
The social media and image-sharing platform is reacting to increased e-commerce demand by launching new shopping features.
Twitter tests CoTweets, co-authored tweets
The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.
Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022
The digital marketing industry is hot right now and employees are looking to learn and grow by adopting new skills.