7 reports SEO and PPC can use to help each other succeed
Create powerful organic and paid search campaigns with intentional communication and data-sharing between your SEO and PPC teams.
Laura Schiele, Head of Paid Acquisition at Jordan Digital Marketing, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.
Create powerful organic and paid search campaigns with intentional communication and data-sharing between your SEO and PPC teams.
Laura Schiele | Aug 1, 2023 at 8:00 am ETHere's how to use Custom Columns for surfacing trends and insights and answering your most important Google Ads account-related questions.
Laura Schiele | Jun 6, 2023 at 8:00 am ETDiscover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
Laura Schiele | May 2, 2023 at 9:00 am ETB2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
Laura Schiele | Apr 4, 2023 at 8:00 am ETAutomation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
Laura Schiele | Mar 7, 2023 at 8:00 am ETAs Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
Laura Schiele | Feb 7, 2023 at 8:00 am ETWhile B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
Laura Schiele | Jan 26, 2023 at 8:00 am ETHere's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.
Laura Schiele | Dec 16, 2022 at 8:00 am ETInstead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.
Laura Schiele | Nov 18, 2022 at 6:00 am ETEstablish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs.
Laura Schiele | Oct 19, 2022 at 6:00 am ETHere are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Laura Schiele | Sep 16, 2022 at 6:00 am ETGoogle is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
Laura Schiele | Aug 22, 2022 at 6:00 am ET