SEO
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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How market types shape marketing and SEO success
Here's why SEOs must understand business market types and how they influence the success of our marketing strategies.
Google confirms bug with Google News impacting publisher traffic
This bug may be impacting publisher traffic from Google News.
Universal Analytics still processing data for most after sunset
Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
6 Google Analytics 4 alternatives that marketers are switching to
Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
Google updates page indexing report in Search Console with more fine-grained issues
Some SEOs began to notice a spike in errors and issues being reported by Google Search Console. Google said it is not an issue, but a reporting change.
Early Bird rates expire this Friday… enter the Search Engine Land Awards now!
Boost company morale, attract new business, and take home the highest honor in search.
How relying on LLMs can lead to SEO disaster
Here's why SEO pros should be careful when incorporating large language models in SEO campaigns and what you can do instead.
A guide to diagnosing common JavaScript SEO issues
Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering.
How to make your Google Ads brand campaigns more efficient
Learn how to identify inefficiencies, lower costs without losing traffic, and optimize conversions for your Google Ads brand campaigns.
The strategic search revolution is here: How to better engage your audience
SERPs are more dynamic than ever. Learn how a data-centric, total search approach can help you adapt.
YouTube Search from Comments: New test adds links to keywords
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
Google Ads launches new tool to help marketers connect with Gen Z
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
Comparing UA vs. GA4 metrics: Key differences you need to know
Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
Why systems will revolutionize your SEO business
Discover how implementing systems in your SEO business can streamline your operations and get practical tips for getting started.
Why people hate the Google Analytics 4 user interface
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.
Google to explore alternatives to robots.txt in wake of generative AI and other emerging technologies
Google said it will engage with the web and AI communities with public discussions during this process.
8 Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T
The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
Unicorn sightings: The people who love Google Analytics 4 and why
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
How to combine Excel and AI for keyword research
A guide exploring the intersection of Excel's proven efficiency and AI's groundbreaking potential to enhance SEO keyword research practices.
Beyond keywords: How entities impact modern SEO strategies
Learn the paradigm shift from keywords to entities, entity SEO's importance in modern search and ways to adapt and thrive in this new era.
Study: TikTok loses popularity as ecommerce search engine
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.
Threads, Meta’s Twitter alternative, to launch July 6
Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.
Build authority and dominate organic search like a boss
If you're ready to break free from traditional SEO methods and unlock the true potential of organic traffic, this webinar is a game-changer.
10 things we hate about Google Analytics 4
GA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land's latest poll.
How to create link building OKRs for SEO (with examples)
Here's how OKRs can influence your SEO efforts and help connect your overarching business objectives and SEO-centric targets.
How to say ‘no’ as a digital marketer
You should challenge yourself to say 'no' more often. Here are three strategies to help you decline with grace.
ChatGPT Browse with Bing temporarily disabled
Open AI said they disabled this feature "out of an abundance of caution" after users were able to access content behind some paywalls.
Authority management: A new discipline in the era of SGE and E-E-A-T
The recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential marketing discipline to consider.
Twitter didn’t just block unregistered users, it blocked Google Search
While Google still has access to the Twitter firehose, Google has still dropped over half of the Twitter URL it indexed.
Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead
Blindly following enterprise SEO best practices isn't always effective. Learn how to achieve incremental wins through collaboration.
13 of the funniest reactions to GA4: The roast of Google Analytics 4
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Universal Analytics dies aged 11: ‘Be brave and be strong’
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Universal Analytics is officially replaced by Google Analytics 4
The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
From UA to GA4: Managing your reporting expectations
While GA4 offers many new reports and insights, those accustomed to using UA reporting for several years must adapt very quickly.
How to overcome imposter syndrome in SEO and digital marketing
Over 90% of people in the digital marketing industry have experienced imposter syndrome. Here are some tips for how to deal with it.
How Facebook ranks content in 2023: Feed, Stories, Reels and more
Here's everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
Buy on Google program to shut down Sept. 26
Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
Bing adds new AI-powered shopping tools
That includes new price match monitors, buying guides and review summaries powered by Bing Chat.