From UA to GA4: Managing your reporting expectations
While GA4 offers many new reports and insights, those accustomed to using UA reporting for several years must adapt very quickly.
Kevin Rea is an Agency Digital Consultant for the performance team at Incubeta. Kevin has worked on the agency side for 8 and a half years. He has managed paid advertising accounts and provided digital consultancy for clients across multiple sizes, sectors and regions. He specialises in performance driven and strategic advertising solutions across multiple paid channels. Kevin is from Belfast and earned his Master degree in Marketing from John Moores University.