Why we should set higher standards for content production
If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.
Mariya Delano is the founder of Kalyna Marketing, a marketing agency for B2B technical brands. She combines her background in academic writing and her love for research into helping clients with content marketing strategy, creation, and distribution. She's worked with clients in SaaS, cybersecurity, data analytics, DevOps, AI, ecommerce, MarTech, and more. Mariya is originally from Zhytomyr, Ukraine and is currently based in New York, USA.
A tale of two snippets: What link attribution in SGE tells us about search
More on the latest UI changes in SGE and how this new feature fits into the evolution of search engine results.