GA4 for B2B: How to track events and conversions
Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.
Gemma Fontané is an SEO consultant, co-founder of Orvit Digital consultancy and founder of the international ecommerces denadal.cat & tiodenadal.online. With her company, she leads strategies for B2B and Ecommerce companies to help them generate business. Gemma has knowledge and experience in international SEO as well as content and technical SEO. In the last year, as a public speaker, Gemma has spoken at conferences in different countries such as Friends of Search in Amsterdam, Search Y Paris 2022 in Paris or the International Search Summit in Barcelona and has collaborated with different industry blogs and seminars.