How to determine the SEO metrics that matter
Struggling with vanity metrics in SEO? Refocus on impactful metrics driven by customer journeys and elevate your strategic decisions.
Becky has spent the last 15 years working in digital marketing, starting Reflect Digital in 2011, which is now a team of over 35 digital specialists. Becky secured a three-year hat-trick in 2023 of being listed in the BIMA 100, a list of the top 100 people shaping the future of the digital industry. Becky’s passion for digital lies within understanding human behaviourand applying behavioural science to digital channels. It is her belief that when you truly understand your audience you unleash a performance potential previously not possible to attain.
How to win SEO allies and influence the brand guardians
Learn tools and perspectives backed by behavioral psychology to help you understand stakeholders and get buy-in for your SEO strategy.