Content
Search Engine Land is your source for content marketing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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How to create how-to content in 7 steps
The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article.
How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
Google: Video must be main content to appear as thumbnail
When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers.
How to create a helpful FAQ page (with 7 examples)
Answering your customers' frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page.
Webinar: How CTV can boost performance for SEOs
Even SEO whizzes may be surprised to find out the relationship between their current strategy and CTV.
How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Spend your marketing budget wisely with incrementality measurement
In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.
How to create, optimize and promote an ebook
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do? Meet As Told to Buzzy.
How to write a content marketing mission statement
Give your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
Domain Authority is dead: Focus on SEO content that ranks
In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
How much should you budget for content?
Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.
How to create brand style guidelines and why you need them
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
How The Verge gamed Google with its ‘best printer 2023’ article
The authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn't rank. Yet it does.
Breaking Bard: Google’s AI chatbot lacks sources, hallucinates, gives bad SEO advice
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
What Google’s new guidelines for AI-produced content mean for SEO
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
8 important content strategy goals to consider
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
Your SEO guide to the ChatGPT API
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
Why SEOs should focus on creating trust
Making your site more trustworthy for searchers and search engines benefits your brand. Here are tips to build overall trust in your site.
Insourcing vs. outsourcing: The pros and cons for content creation
Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
Andi Search adds Generated Content feature
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
Google: Generative AI coming to Docs, Gmail in Workspace
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
How to successfully scale your content marketing and grow traffic
Scaling content marketing involves having the right strategy, team and workflows in place. Here's a three-step guide on how to do just that.
Do personas REALLY matter in content marketing?
Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right.
Webinar: The 360-view content strategy you need
Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
17 tips to improve your AI-assisted content creation process
Are you using AI tools for content creation? Ensure your process is as best it can be when you follow these 17 tips.
How to document your content strategy
Here's what you should include in your content strategy document to guide your content marketing toward success.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
AI can’t write this: 10 ways to AI-proof your content for years to come
Despite all the hype, AI still fails at many areas of content creation. Here's how you can double down on things only humans can do.
A guide to keyword cannibalization in SEO and how to fix it
Learn how to gauge whether your your site has a keyword cannibalization problem and solutions to consider for better SEO results.
Why content strategy matters most
A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
An SEO’s guide to ChatGPT prompts
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Webinars: A complete guide with examples
Webinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
New LinkedIn feature to boost your content visibility
Coming soon: You will get to choose which type of content is shown first in the Activity section of your LinkedIn profile.
How to update content and dates for SEO in 2023
Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.
ChatGPT and SEO content: Where do we go from here?
ChatGPT is a tool, not a one-size-fits-all solution. Learn its benefits and drawbacks from an SEO content perspective.
Video content guide: Why you should start creating videos now (plus examples)
An overview of video content, including why it matters for SEO and best practices for creating your video content strategy.
What is short-form content? Your guide to when and how to use it
Learn why, when and how to use short-form content in your brand's marketing strategy, plus what to focus on when creating it.