Universal Analytics dies aged 11: ‘Be brave and be strong’
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
While GA4 offers many new reports and insights, those accustomed to using UA reporting for several years must adapt very quickly.
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Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
That includes new price match monitors, buying guides and review summaries powered by Bing Chat.
Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.
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Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it's time to have your say!
Here are five key steps you can use to fuel your backlink strategy, establish trust and credibility, and successfully grow your business.
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In this webinar, discover the true potential of GPT for marketing.
Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.
GA4 is a new system to learn. This guide will help you determine whether it is the best analytics option for you.
This simple three-step blueprint can help you resurrect "eroding" content and optimize it for long-term SEO results.
Marketers experienced issues with accessing the most up-to-date data on their Google Ads accounts.
Learn why and how you should hone in on PPC ad creative to drive better results in Google Ads.
Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
Instead, Google is recommending an accurate lastmod date in your Sitemap file.
Here’s how to identify your business's strengths, weaknesses, opportunities and threats and determine where best to direct your SEO efforts.
A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
Learn the ins and outs of the enterprise tech procurement process and tips for finding the right services and tools that support SEO efforts.
Use SERP data for keyword clustering to understand why URLs rank, what entities are used and the PAA/FAQ to answer.
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
Here's how you can scale the content creation process using ChatGPT, especially for ecommerce sites with plenty of products.
Understanding how to control and optimize crawl depth can significantly impact your site performance and search rankings. Here are more tips.