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Google rolls out brand restriction settings to all advertisers
Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
How Facebook ranks content in 2023: Feed, Stories, Reels and more
Here's everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
Buy on Google program to shut down Sept. 26
Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
7 PPC planning tips when entering a new geographic market
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.
Scaling an agency: Lessons of growth and change
From making strategic hires and implementing efficient processes, here are key learnings from leading and scaling a fast-growing agency.
Google recommends importing GA4 conversion data into Google Ads
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
Google accused of mis-selling ads on third-party websites for years
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
15 Google Analytics 4 alternatives: Free and low-cost options
Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
TikTok invites creators to make ads for marketers in new pilot
Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
Are you ready for Google Analytics 4? Have your say in our poll
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it's time to have your say!
How non-retail advertisers can embrace value-based bidding in Google Ads
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
Is Google Analytics 4 right for you? What you need to consider
GA4 is a new system to learn. This guide will help you determine whether it is the best analytics option for you.
Google Ads fixes missing data issue
Marketers experienced issues with accessing the most up-to-date data on their Google Ads accounts.
Why strong Google Ads creative is THE priority for advertisers
Learn why and how you should hone in on PPC ad creative to drive better results in Google Ads.
Do your SEO and PPC teams need upskilling or reskilling?
Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
YouTube Ads: Unlocking high impact at minimal cost
The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
YouTube Test & Compare helps you pick the best video thumbnail
The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Google has removed attribution models in GA4
Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
ChatGPT for Google Ads: How to enhance campaign creation
Unlock the potential of ChatGPT for Google Ads success. Discover how it enhances campaign creation, targeting, ad copy generation, and more.
GA4 gives marketers choice in Google Ads conversion credit eligibility
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
Microsoft rolls out predictive targeting to all advertisers
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
Instagram Ads on Reels now available to more marketers
Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
Google Performance Max adds Store Sales reporting, bidding
Store Sales' upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.
Microsoft Ads announces major policy updates that start July 1
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
3 simple PPC optimizations you may have overlooked
Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
Facebook lead gen ads: Instant forms vs. website conversions
Here's the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.
Google sued by USA Today publisher amid falling ad revenue fears
Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
Optimizing your Google Ads account: 10 advanced strategies
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
LinkedIn to test video ads on streaming services
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Elevate your PPC with ChatGPT: The art of asking disconfirming questions
Asking disconfirming questions can lead to more valuable generative AI responses. Here's how to use them to improve your PPC efforts.
Major Looker Studio GA4 connector update adds 170 new fields
You can create improved reports thanks to Looker Studio's latest update – but you'll have to refresh your GA4 data sources first.
Microsoft on the future of advertising and conversational AI
Microsoft's Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.
Twitter will start paying verified content creators in coming weeks, says Elon Musk
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.
Google Marketing Live 2023: Reactions from the experts
PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
Google trials automatically created assets for Performance Max
Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
Google releasing new data around ads it serves the EU and Turkey
Google is making the change to help increase trust in advertisers while also complying with local regulations.
Google Ads unveils new design
Google Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024.
7 questions brands must ask when assessing affiliate agencies
Evaluating potential affiliate agency partners? Getting the answers to these questions will help you find the right fit.