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Yelp adds the LGBTQ-owned attribute and rainbow-colored map pins for Pride Month
In April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150% YoY.
How Storage Asset Management succeeds with a focus on reviews and social media
SAM relies heavily on customer reviews, managed through Reputation
Google call history report begins to show data in Google My Business
Several months after showing a "preview call history" feature, Google is now showing some data in this report.
Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses
Local business owners are no longer limited to advertising around their physical location.
The real-world impact of keyword stuffing in Google My Business
Many businesses are rebranding completely to skirt Google's guidelines. But when everyone does it, it becomes a branding nightmare.
Google local car dealership inventory search results
Google seems to be getting into the local car inventory space with a new search service.
One-star ratings on Google are deemed not defamatory and why that’s a problem
It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.
Yelp introduces a searchable Asian-owned business profile attribute
In February, Yelp searches for Asian-owned businesses were up 130% YoY.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
Google My Business releases tool to manage your reviews
Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion
Google tests displaying cost estimates in local search results
Google has confirmed the company is showing cost estimates from Homewyse for some local queries.
Google Hotel search showing free listings in results
Google opens the door to more hotels by offering free hotel listings, separate from paid results.
Google My Business report shows how people found your business
You can now see device and platform breakdown in your Google My Business performance reports.
Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences
Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing
6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Search behavior has forever changed. How can you stay ahead of the pack?
Learn some strategies to help you harness the power of local search and succeed in 2021.
Google My Business adds messaging to desktop interface
Businesses can now message with customers through their web browser, not just the mobile app.
Google officially displays years in business in local pack
After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation.
How are local service ads impacting Google Ads accounts?
Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry.
Google My Business updates flag review feature
The new form and options are much more detailed now, compared to the old method.
Yelp launches “health and safety measures” community feedback feature
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.
Google My Business launches new performance reporting
You can access these new reports within Google My Business under the insights section.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Google Maps local listing now showing web search results
As you scroll through the local listings in Google Maps, Google may show you web results at the bottom.
As local media lose budgets, Field Day offers ‘last mile activation’ for brands
The company says it offers local human outreach at scale.
Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year
Google's Reena Nadkarni explains what retailers can do to drive local sales.
Google expands local business message & map query analytics
Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights.
Google Guaranteed badge starting to appear on Google Maps listings
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.
Google’s new Small Business Advisors program aims to help SMBs grow
Don't think of it as an enhanced version of Google Support.
How to check Google search results for different locations
When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors are.
The 2020 holiday season is here: Get your digital house in order
Retailers that win the delivery wars will win the holidays.
CallRail’s Lead Center is a virtual phone system and contact center for SMBs
The platform builds on the company's call tracking and analytics capabilities.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls
Snapchat’s North America ARPU shoots up Snapchat reported revenues increased 52% year-over-year to $679 million and average daily active users (DAUs) increased by 18% year-over-year to $249 million for the third quarter of the year. One stat that stood out to us in particular was the average revenue per user (ARPU) in North America. Overall […]
Video: Mike Blumenthal on review attribution in local search
Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.
Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps
Building the data bridge between online and offline.
Google tests local ads in Maps auto-suggest results
A local ads shows up as you start typing.
What’s behind the badge that powers Google’s local trust layer?
A new designation across Google’s business units and ad types that used to be confined to LSAs will now live within a new class of “trusted” GMB profiles.
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases.
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days.