How brands and agencies are reacting to Elon Musk’s radical changes at Twitter
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
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As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
Ensure your social posts cut through the noise during the holiday season. Maintain visibility and keep your audience engaged with these tips.
The two new features put video at the forefront of how users engage with new and interesting content.
Twitter has landed in hot water after some brands discovered their ads associated with the content, but are they doing enough to stop it from happening again?
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong.
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
Twitter introduced the new redesign yesterday as a way to give listeners more opportunities to connect with podcast creators.
The new features lets local businesses display their address, hours and more information at the top of their Twitter profile.
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
The custom emojis were previously only available to large brands paying a premium.
Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts.
Merchants rejoice. You can now set up notifications to alert your followers when your brand drops new products.
You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want.
Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing.
Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.
A new unmentioning feature lets you and your brands leave Twitter threads.
Twitter says it's been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.
Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.
Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now.
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
The social media platform is also looking into other full-screen ad formats.
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.
Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their […]
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
The free platform is now open to U.S. small businesses.
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search results.