TikTok
TikTok is a social media platform that allows users to create short videos using music, effects, and other engagement features. It was released in 2016 and is owned by the Chinese company ByteDance Ltd.
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Walmart is now selling ads on TikTok, Roku, and Snap
The retail giant's partnership with social and CTV platforms is an eye opener for advertisers and brands.
Ecommerce brands spent 60% more on TikTok ads in Q2
Online retailers may soon see TikTok surpassing Facebook and Google as the most lucrative advertising channel.
TikTok adds additional regional trend insights
The new tool helps advertisers plan and create campaigns around trends, interests, audiences and how they connect with brands.
TikTok announces three new shopping ad features
The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings.
TikTok’s history of low Creator Fund payouts has some leaving the platform for good
Creators are becoming increasingly frustrated at the platform that supposedly pledged $1 billion in payouts, is shelling out mere pennies for video views.
TikTok launches Inventory Filters for safe ad placements
The solution provides advertisers with more control over the content that appears around their In-Feed Ads.
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
FCC tells Google, Apple to remove TikTok
The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.
TikTok introduces Attribution Manager with flexible windows
Advertisers will have the ability to choose longer windows that are more in line with their conversion goals.
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
TikTok commits to updating ad policies to better align with EU rules
The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.
TikTok Pulse puts brands next to the top 4% of videos
TikTok Pulse is an advertising revenue-sharing program that will launch in June in the U.S. for creators with at least 100,000 followers
TikTok’s In-Feed Ads get more visual with Interactive Add-Ons
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads.
4 tips for successful TikTok videos from TikTok
Want to create good TikTok videos? Here's what Tiktok advises, But these best practices will only get brands so far.
TikTok testing search ads
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data).
TikTok videos can now be 10 minutes
The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long.
TikTok’s brand safety center consolidates transparency updates, announcements and partnerships
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.
YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Facebook’s topic exclusion controls test rolls out to more advertisers
In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.
Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking
The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.
9 ways to level up your search marketing career
Leveling up your career -- regardless of how you decide to advance it, is all about becoming a strategic leader.
Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country
"In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1," Yahoo! said.
Meta or meh? Facebook’s new rebrand; Friday’s daily brief
Plus, the secret to managing people is less management and more peopling
YouTube ads are the breakout star of Google’s Q3 earnings report
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
Microsoft will shutter LinkedIn in China by the end of the year
The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features.
Search results, but without the search results page; Thursday’s daily brief
Plus, leaked documents suggest Amazon is abusing its position in India.
Google tackles pollution and competitors with Maps updates; Thursday’s daily brief
Plus, the hallmarks of bad content marketing.
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all
Fancy like????… why brands should pay attention to TikTok
Plus, Microsoft’s new credit card ads
Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search landscape.
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief
And, Google’s tool to report indexing bugs is now available in the U.S.
Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief
Plus, how long does your site need to keep redirects?
Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
The Search Engine Land mentorships have been announced; Monday’s daily brief
Plus, on the hunt for something new in 2021? New job opps in search
Another one… another algo update, that is; Friday’s daily brief
Plus, more unskippable YouTube ads
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you