Search Engine Land is your source for Google news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Dig deeper into Google:
Google fixing bug that shows 5 ads on top of SERPs
Google's ads product liaison Ginny Marvin acknowledged the error and confirmed the issue will be addressed.
Google Analytics launches new Audience report
Marketers can use the new GA report to identify their most engaged and profitable audiences.
YouTube tests AI-generated summaries on search, watch pages
YouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
Google testing links directly in Search Generative Experience snapshot answers
Google's SGE's AI-generated answers have failed to cite sources. This test aims to correct that. Here's what it looks like.
Reminder – Google’s similar audiences are being removed
Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
Universal Analytics still processing data one month after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
Ad spend up across Google, Meta, Amazon, Walmart in Q2
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
Google Merchant Center adds customer support feature
Providing customer service information helps brands to build trust with shoppers, increasing the chances of them becoming loyal customers.
How to audit your YouTube channel for brand success
From understanding key metrics to auditing your channel, here's how to elevate your brand's visibility on YouTube.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
GA4 audiences can now be used with third-party segments in Ad Manager
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
Google is updating its Shocking Content policy to exclude gameplay imagery
Google is urging brands to check how this update could impact their site or app once the new rules are implemented next month.
Google Ads broad match: What the data reveals for PPC marketers
Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience.
3 ways PPC campaign management could soon change
From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers.
Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax
The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
Information gain in SEO: What it is and why it matters
Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead.
How to optimize your content strategy for Google SERP features
Enhance your brand's presence with Google SERP features. Optimize for featured snippets, knowledge panels, rich results, and more.
GA4 custom report builder adds 33 ecommerce dimensions, metrics
You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
Google Performance Max now lets you create product collections
Google's new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
Google to fix link report in Search Console
After numerous reports of Google showing a fraction of the sites links, Google said it will fix an issue with the report.
What we can learn from past and present Google algorithm updates
Uncover the common threads between Google's past and present updates to understand the actions and content that Google values.
Google updates Misrepresentation policy with key information on building trust
There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
Why using AI to create YMYL experts is a REALLY bad idea
Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its detrimental impact to the SEO industry.
Google confirms related search operator is going away
The related search operator would show you sites related to the URL you asked about. Google said it hasn't worked well.
How to use Google Ads to get more donations for your nonprofit
Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals.
Looker Studio reporting: 6 do’s and don’ts for search marketers
A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
Daily Mail ‘set to sue’ Google over Bard copyright issues
Google is accused of illegally taking hundreds of thousands of the newspaper's articles to train its ChatGPT rival, Bard.
Tangential SEO: Using Google Bard to identify content ideas fast
Identify keywords your competitors aren't targeting, attract a wider audience and scale your content with generative AI.
Google fixes Google News indexing bug
This bug impacted the the traffic of may news publishers for a 3 week period.
5 Google Analytics 4 ‘flaws’ that you can use to your advantage
Many marketers believe GA4 falls short in many areas. But these perceived issues are actually positive improvements.
Google expands Bard to more countries, more languages and adds new features
The new features include pin and rename conversations, export code to more places, share answers, use images for prompts, listen to answers and adjust responses.
Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.
Google’s Core Web Vitals INP issues email causing concern
Google Search Console sent out emails to site owners where their INP scores are not meeting the mark.
10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
Digital advertising checklist: Your essential guide to launching successful campaigns
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
Google confirms bug with Google News impacting publisher traffic
This bug may be impacting publisher traffic from Google News.